One day, the fruits of your failures will turn into the fruits of your success.

Everyone has ideas.

The more ideas you have, likely the more creative and passionate you are.

However, it is abundantly clear that without a true need for your product and the value it provides, you will fail.

When I, after just turning sixteen, decided to create a clothing brand — I was in over my head.

I had waited years, talking to my father and my friends about startups and businesses, and I finally decided to jump in.

I was insecure, acne covered my face, and I was also in the midst of an internship at a venture capital firm nearby with enough work to keep me busy.

A royalty-free stock photo I used on my newly acquired website, the first of many.

I figured out how to use Shopify and a print-on-demand (PoD) program in roughly a day, and did extensive reading of different articles, watched videos, and tested things out.

An early version of the site I created with the help of Shopify, some custom CSS, and a bit of .liquid template magic.

I called it APX Goods Co. There was no rhyme or reason for this name, but it sounded good enough to me.

I created a logo, messed around with some assets on Creative Market, and ended up with roughly ten clothing products. I was proud of myself.

I had created numerous variations revolving around my original logo and uploaded/formatted them in Printful.

Instead of segmenting (or even finding) a clear target market for my brand, I decided it was okay to directly market to anyone and everyone in my immediate area.

A few weeks into it, I had a friend of mine take photos (and essentially model) with clothing samples. He even received a request from a local modeling company — so I guess it had a net positive effect.

I was happy that the advert received ~270 likes and 23 comments — but even yet, I had not achieved any sales.

The friend of mine who was willing to essentially advertise my brand on his personal account.

Up until this point I had also been running poorly designed Facebook advertisements to no avail.

I even tried to run a botched advertising promotion with a local YouTuber which ran south very quickly (he was not professional).

In the midst of this, I had also setup social media pages, created new product designs, and completed numerous miscellaneous tasks.

Despite building a plethora of new, relevant skills — it wasn’t until I gave up the project itself that I began to truly learn.

I walked my dogs through the woods, feeling depressed and frustrated for giving up, but I decided something that day — it wouldn’t get better if I didn’t reflect. And I did.

I may share my personal insights and reflections at some point, but details are for another article.

The point is as follows.

The process of failure must be a substantive learning experience or else you are wasting time.

The purpose here is that — one day, the fruits of your failures will turn into the fruits of your success. They must be cultivated.