If ever you develop a product, develop it for yourself first. The likelihood is that you know your problems better than anyone else does.

The Problem

I am a person who likes to take notes, and write things down as soon as I think of them. I think it's because I forget things easily.

In the past, I have tried applications like Evernote and  Notes (MacOS/iOS), and a couple of other minor apps.

I dislike using Evernote because it has too many features. I only want to take notes. I don't need projects, reminders, or any of the numerous bells and whistles that Evernote gives.

I dislike using Notes (less so), just because it looks ugly.

The MVP

So, frustrated with my own (first world) problems, I recently set out to develop a note-taking application. I already had the domain Athenify.com – so I rolled with it.

I created the most barebones MVP I could. All it was at this point was a simple CRUD application with a primitive UI.

But still, the idea kept growing. I realized that I wanted the application to take notes really well, and have a nice UI – but nothing else. No unnecessary bells and whistles.

New Iterations

For my next iteration, I added a text editor called Trix, made by the guys at Basecamp and Rails.

I also improved the UI a bit before moving on.

After this iteration, I (somewhat hastily) decided to launch on ProductHunt. At this point in time, I think that was a mistake. Athenify was not ready yet.

So I made it better. I added folders, improved the rich text editor, allowed for note sorting, added in color choices, and improved the UI even more.

I even added a live demo for people to try the product in, before signing up with a credit card.

I now use this video for my landing page, and it seems to work well in terms of converting customers.

I use Athenify for myself all the time, and I have enough paying customers that I turn a good profit. The gross revenue is not high each month, but it is high enough to justify the amount of work I did.

If ever you develop a product, develop it for yourself first. The likelihood is that you know your problems better than anyone else does.

In addition, there are likely many people out there just like you. You just have to find them.